Winner

TIME Sport, renowned for its high-end road bikes and accessories handcrafted in France, organized an international design competition to honor the legacy of its founder, Roland Cattin and its 30th anniversary. Cattin's unwavering belief in values such as "Made in France," "quality," "passion," "elegance," and "innovation".

Driven by Roland's dedication to producing the finest carbon products in the market, including the only carbon frame with a lifetime guarantee, I was captivated by his commitment to excellence. To capture his meticulous attention to detail, I created a visually stunning design—a rideable mechanical drawing. From the perfect angle, it transforms into a sleek technical illustration, showcasing the fusion of precision and artistry. This winning design has now extended across other frames in the series, further embodying TIME Sport's commitment to craftsmanship and innovation.

Role:  EVERYTHING, concept, art direction, design, production