There's nothing quite like
Cracker Barrel
It’s a restaurant. It’s a gift shop. It’s a record label. It’s a museum. They sell more rocking chairs than any other place on planet earth and use 3% of the worlds maple syrup? It was my winning work which won the business and then a job at Havas, where I worked on the account for 5 years creating their TV, Social, in-store materials, seasonal menus, OOH and whatever other projects they'd toss our way. People love this place. Including me.
When it comes to Cracker Barrel's menu, it mainly offers a variety of beige options. However, after some serious persuasion, we were able to demonstrate how to bring out the beauty and, more importantly, the appetite appeal of their menu. By introducing natural lighting, depth of field, and vibrant accessories, we transformed their dull food photography into a modern and visually appetizing feast for the eyes.
Selected Works
Bong VodkaDesign
Social SynergyProject type
KoolaidProject type
XyienceProject type
AutozoneProject type
Cracker BarrelProject type
CraftsmanProject type
McDonald'sProject type
BikedeskProject type
SOCIAL KOOLAIDProject type
SOCIAL TODSProject type