There's nothing quite like
Cracker Barrel  

It’s a restaurant. It’s a gift shop. It’s a record label. It’s a museum. They sell more rocking chairs than any other place on planet earth and use 3% of the worlds maple syrup? It was my winning work which won the business and then a job at Havas, where I worked on the account for 5 years creating their TV, Social, in-store materials, seasonal menus, OOH and whatever other projects they'd toss our way. People love this place. Including me. 

Role:  concept, art direction, design and production

When it comes to Cracker Barrel's menu, it mainly offers a variety of beige options. However, after some serious persuasion, we were able to demonstrate how to bring out the beauty and, more importantly, the appetite appeal of their menu. By introducing natural lighting, depth of field, and vibrant accessories, we transformed their dull food photography into a modern and visually appetizing feast for the eyes.