the pioneering energy drink, combines caffeine and L-theanine, a potent duo for energy and focus. Our strategy team discovered the negative perceptions of energy drinks in offices. They also discovered that individuals were resorting to drinking energy drinks discreetly in their cars during lunch to avoid judgment from the C suite. Based on this revelation, we embraced the concept of an energy drink designed specifically for the workplace, positioning Xyience as "The Ultimate Human Resource." It's the perfect partner for climbing the corporate ladder.

We all know her

The Denise from HR digital videos surpassed the VCR benchmark with an impressive overall VCR of 93% (compared to the KDP benchmark of 70%). This indicates that the creative is effectively capturing viewers' attention and maintaining their interest. Additionally, the :15s are outperforming the CTR benchmark with a rate of 0.10% (compared to the benchmark of 0.07%).

Energy in Overdrive

In the whirlwind of prepping, shooting 12 spots in a single day, and managing the editing process, I took on another challenge: building a new website from scratch. From design to development, I had my hands full. Although I didn't write the copy myself, I was right there in the thick of it, collaborating and shaping the words that made the website shine.

Reimagining Work Lives

The pandemic has sparked a widespread reassessment of people's lives— their homes, lifestyles, and careers. Surveys show that up to 40% of employees are seriously considering leaving their jobs. It's evident: #TheGreatResignation is here. Let's assist corporate America in finding their dream jobs by curating the best LinkedIn postings and inspiring our followers in the midst of #TheGreatResignation to apply. On Instagram, we'll keep work success at the forefront, even during leisurely 'gram-scrolling.