Konnecting with generation

To revive Kool-Aid Man's relevance and captivate a new generation, we aimed to make a cultural impact. Embracing the concept of brands turning into celebrities, we boldly positioned Kool-Aid Man as an influencer. After all, why couldn't a brand become a celebrity?

Spooktacular

For our Halloween content, we decided to engage our fans by conducting a Twitter poll to determine Kool-Aid Man's costume. While we were secretly hoping for a pirate theme, the classic skeleton emerged as the clear favorite. To unveil the winning costume, we teamed up with a local pumkin patch and created an exciting video that showcased the big reveal to the world. As part of our theme, we also designed pumpkin carving templates that were available for download, and we encouraged everyone to share their creations using the hashtag #GoulAidPumpkin. Oh Yeah!

Booooooo-h Yeah!

Which one of these three spooky fun stencils is your fave? Print it, carve it, tag it #GhoulAidPumpkin and share yours! bit.ly/2AaNTt9

Ohhhh? Yeah!

For our 4th of July post featuring Kool-Aid and the Kool-Aid Man, we wanted to create something special that would cut through the noise of the holiday festivities. We knew that organic posts can often get lost in the shuffle as people are busy enjoying their celebrations. However, we had an advantage with the Kool-Aid Man's iconic catchphrases: Oh and Yeah. We came up with the idea of having the Kool-Aid Man sing the national anthem in his own unique way, and it turned out to be a massive success. The post exceeded all our brand metrics, proving that even in a crowded holiday, the Kool-Aid Man's charm can make a memorable impact.

Stories. Oh?

The day Instagram launched their question in stories was the day we tested if Kool-Aid Man could answer the world’s questions saying only Oh and Yeah.