Krashing
kulture

To revive Kool-Aid's relevance and captivate a new digital generation, we aimed to make a cultural impact. Embracing the concept of brands turning into celebrities, we boldly positioned Kool-Aid Man as an influencer. After all, why couldn't a brand become a celebrity?

Role:  concept, art direction, design and production

All I really want for Christmas

We crashed the holidays with an internet-stirring song and video, fusing Lil' Jon's infectious "Yeah!" with Kool-Aid Man's unforgettable "Oh, Yeah!" Their collaboration birthed an actual song, not a commercial. Without warning, we unleashed this masterpiece, and it swiftly took off.

Imitation flatters

Influencing

An influencer is a person with a social media following who creates niche content, collaborates with brands, and engages their audience through posts. It's no surprise that Kool-Aid Man would have his own YouTube channel.

Ohhhh? Yeah!

Spooktacular

For our Halloween content, we opted to engage our fans by conducting a Twitter poll to determine Kool-Aid Man's costume. Although we were rooting for a pirate theme, the classic skeleton emerged as the top choice. To unveil the winning costume, we teamed up with a local pumkin patch and created an exciting video that showcased the big reveal to the world. Oh Yeah!

Oh? Sour! Yeah!

To combat flavor boredom, Kool-Aid introduced New Kool-Aid Sours, bringing a party to your taste buds. In response, we crafted scenarios filled with excessive sweetness, enabling the Kool-Aid Man to showcase his mastery crashing these moments, adding a delightful touch of sourness when you needed it the most.