To revive Kool-Aid Man's relevance and captivate a new generation, we aimed to make a cultural impact. Embracing the concept of brands turning into celebrities, we boldly positioned Kool-Aid Man as an influencer. After all, why couldn't a brand become a celebrity?
We crashed the holidays with an internet-stirring song and video, fusing Lil' Jon's infectious "Yeah!" with Kool-Aid Man's unforgettable "Oh, Yeah!" Their collaboration birthed an actual song, not a commercial. Without warning, we unleashed this masterpiece, and it swiftly took off.
An influencer is a person with a social media following who creates niche content, collaborates with brands, and engages their audience through posts. It's no surprise that Kool-Aid Man would have his own YouTube channel.
Ohhhh? Yeah!
For our Halloween content, we opted to engage our fans by conducting a Twitter poll to determine Kool-Aid Man's costume. Although we were rooting for a pirate theme, the classic skeleton emerged as the top choice. To unveil the winning costume, we teamed up with a local pumkin patch and created an exciting video that showcased the big reveal to the world. Oh Yeah!
To combat flavor boredom, Kool-Aid introduced New Kool-Aid Sours, bringing a party to your taste buds. In response, we crafted scenarios filled with excessive sweetness, enabling the Kool-Aid Man to showcase his mastery crashing these moments, adding a delightful touch of sourness when you needed it the most.
Selected Works
Bong VodkaDesign
Social SynergyProject type
KoolaidProject type
XyienceProject type
AutozoneProject type
Cracker BarrelProject type
CraftsmanProject type
McDonald'sProject type
BikedeskProject type
SOCIAL KOOLAIDProject type
SOCIAL TODSProject type