Craftsman
Fixes America

Government and infrastructure are failing across the country, so who better to help fix the problems facing hard-working Americans than Craftsman, the iconic American tool brand that's been helping fix things around America for 90 years. Our country is filled with people who are more than willing to step up and help. They just need a partner who can be there when it matters to communities and organizations in need. Enter Craftsman. They locked arms with the hard-working, resourceful people and put $20,000 worth of equipment in the hands to help keep making a difference. In doing this, we helped reinvigorate a brand, a group of people and a city simultaneously.

Role:  art direction, design, production

Detroit Matters

In a groundbreaking move, bankrupt Detroit closed 72 parks, halting maintenance. Tom Nardone formed The Detroit Mower Gang to save themselves and aid children in need. Recognizing their impact, Craftsman backed them with tractors and lawn and garden equipment. The annual Detroit Motown Mow-Down rallied volunteers nationwide, reclaiming 31 parks in 12 hours. Their unwavering dedication persists, maintaining these parks and more throughout the year. Through these efforts, we reinvigorate a brand, a community, and an entire city simultaneously.

Every Vet Matters

Warfighter Made enhances the mental health of military members, veterans, and families through recreational therapy, adapted vehicles, and family bonding. Their camaraderie therapy supports veterans' support networks and stress management. They organize retreats and offer S.T.E.M.-based education for veteran children, fostering character development and environmental awareness. Warfighter Made positively impacts military communities. Craftsman recognized their work and provided tools and equipment to support their mission.