Enjoy the ride!

Sometimes ad agencies actually do work that has absolutely nothing to do with getting paid. Havas Worldwide Chicago falls into that category with its #BikeWhileWorking campaign. Inspired by Chicago's recognition as the sixth-most bikeable city, Associate Creative Director Scott Rench took on the #BikeDesk project. The centerpiece is an actual "bike desk" that Rench created, a desk perched over a bicycle. He aims to ride it around the city, capturing attention and encouraging more biking. Rench's goal is to inspire people to slow down, explore their city, and commute by bike. He invites the public to join in by sharing photos of #BikeDesk on social media. Let's pedal towards a more active and connected community.